Apr 19, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 350 Principles of Marketing (3)

Prerequisite: BUS 204 
This course is an introduction to the broad concept of marketing. It covers the planning and executing that begins with the conception of the product and the pricing, promotion, and distribution strategies that follow.


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