Jan 11, 2026  
2025-2026 Undergraduate Catalog (Revised) 
    
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2025-2026 Undergraduate Catalog (Revised)
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BUS 350 Principles of Marketing (3)

Prerequisite: BUS 204  
This course is an introduction to the broad concept of marketing. It covers the planning and executing that begins with the conception of the product and the pricing, promotion, and distribution strategies that follow.


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