Dec 21, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 350 Principles of Marketing (3)

Prerequisite: BUS 204  
This course is an introduction to the broad concept of marketing. It covers the planning and executing that begins with the conception of the product and the pricing, promotion, and distribution strategies that follow.


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