Nov 18, 2024  
2023-2024 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  University Information/Mission
  University Campus Map
  Academic Calendar
  Admissions
  Financial Aid
  Financial and Student Account Information
  Tuition and Fees
  Student Classification
  Academic Regulations
  Registration
  Grading Policies
  Withdrawal from the University and Attendance Policy
  Academic Misconduct and Disruptive Behavior
  General Education and Graduation Requirements
  Honors Program
  Adult Degree Programs
  Academic Programs, Departments and Schools
  School of Arts, Sciences and Humanities
  School of Business and Professional Studies
  Academic Support Services
  Student Information
  Student Complaint/Grievance Policy
  Shaw University Board of Trustees
  Courses
  Appendix I: Grade Appeal Form & Process
  Appendix II: Academic Misconduct Incident Report & Process
  Appendix III: Disruptive Behavior (Classroom) Report & Process
  Appendix IV: Handbook of Student Conduct and Judicial Process
  Shaw University Student Handbook
  My Portfolio
HELP
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 350 Principles of Marketing (3)

Prerequisite: BUS 204  
This course is an introduction to the broad concept of marketing. It covers the planning and executing that begins with the conception of the product and the pricing, promotion, and distribution strategies that follow.


Add to Portfolio (opens a new window)